Germany’s 12th Man at the World Cup: Big Data
As Germany prepares for Sunday’s World Cup final against Argentina, it will have Big Data on its side.
To gain a competitive edge, the team partnered with German software giant SAP AG to create a custom match analysis tool that collects and analyzes massive amounts of player performance data.
The tool, called Match Insights, analyzes video data from on-field cameras capable of capturing thousands of data points per second, including player position and speed. That data then goes into an SAP database that runs analytics and allows coaches to target performance metrics for specific players and give them feedback via their mobile devices.
...The tool is giving the German coaches in Brazil the ability “to crawl through complex video and make it simple for them to know what they need to win,” said Chris Burton, SAP’s group vice president for global sponsorships.
...Soccer is among the growing list of sports being transformed by Big Data (Moneyball is probably an outdated reference at this point). The use of data and statistics to gain a competitive advantage has grown across a wide range of sports including basketball, tennis, and even, just a little bit, Ultimate Frisbee.
The Match Insights tool is exclusive to the German team right now, but SAP has plans to sell it more broadly in the future. “We are all about supporting our home team right now,” said Mr. Burton. “After this we’ll want to maximize what we think is a credible tool for sport.” There’s no public timeline, he said, but the tool “will become a product I’m sure in Q4.”
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